Wren Kitchen Visualiser

The ever-growing complexity
of retail marketing

Before working with Onfigr, one of the major challenges Wren faced was finding a way to present their vast product library to their customers in a visually appealing manner. Studies show that 90% of the information we process is visual, and 87% of us struggle to picture a result without a visual aid.

Combine this conundrum with the challenge retailers face of promoting extensive product offerings and you have a situation where many of your users will struggle to compare so many products, leading to frustrated customers and fledgling online engagement.

Wren, like many other retail brands, recognised these challenges. They selected our pano visualiser to help them solve these challenges because of our product's market-leading quality, capacity to handle large numbers of users without impairing performance and the extensive CMS features available through our analytics tools.

The most sophisticated visualiser
on the market

Visualiser solutions like this provide a more engaging experience for customers rather than having them scroll through long product listing pages. It enables the user to build more complex and larger room sets - incorporating Wren's product catalogue in every form, in one single platform, available to view and amend, in real-time.

The result is a visualiser tool capable of presenting, quite literally, billions of different design combinations in real time and to a photorealistic standard. From the floor to the ceiling - everything is covered.

As a final touch point - the customer can then book an appointment directly with Wren, opening up the conversation to turn their design into a sale. This is a critical part of the journey and helps Wren engage with their customers' shopping requirements much more quickly and accurately. Personalisation is essential in digital marketing and our visualiser tools deliver that.

Our visualisers allow users to save their design and email it to themselves, making it quick and easy to pick it up again and share these details with sales teams. This intuitive feature is available as standard in all our pano visualisers.

A story of success (the results)

Unlike most other web visualiser products, our pano visualisers combine the best of real-time and offline rendering - presenting a photo-realistic quality that is a cut above the rest and giving Wren a platform that engages, inspires and delights - delivering sales leads and driving revenue.

Since working with us, Wren have launched several visualisers with us, supporting their efforts across their kitchen, bedroom and bathroom sales spaces, both in the UK and the US.